Madhuwanti Saha

Articles by Madhuwanti Saha

News:

Melt In A Minute | Union Cabinet Extends 26% FDI to Digital Media, Apple To Sell In India Directly Through Online & More

From Union Cabinet approving 26 per cent FDI on digital media to Facebook tightening political ad rules, a look at today’s top headlines:

News:

Melt In A Minute | Coca Cola Enters India’s Non-Alcoholic Malt-Drink Market With Barbican & More

From Coca Cola’s foraying into India’s niche non-alcoholic malt-drink market to tobacco giants Philip Morris and Altria planning on reuniting, a look at today’s top headlines:

Advertising:

Creative Picks | EP 115 | Dove, Hinge & Ralco Tyres

Madhuwanti reviews ads by Dove, Hinge and Ralco Tyres

News:

Melt In A Minute | Amazon To Buy Stake in Future Coupons, NDTV’s Interim CEO Quits & More

From Amazon acquiring stake in Kishore Biyani's Future Coupons to Fevicol's new campaign celebrating its sixty-year bond, a look at today's top news

Opinion:

Fevicol, capturing 60 years in 90 seconds

Ogilvy India encapsulates paradoxes of India through the ages in the latest Fevicol ad to celebrate the latter's 60 years

News:

Melt In A Minute | Mondelez Consolidates Global Creative Into WPP And Publicis & More

From Mondelez awarding global creative duties to WPP and Publicis to Asheesh Malhotra heading Dentsu India Mumbai office, a look at today's top news

News:

Melt In A Minute | Zomato CEO Responds To Restaurant ‘Logout’ Protests, BBDO India Strengthens Its Leadership Team & More

From Zomato’s CEO urging restaurant owners to stop Logout campaign to BuzzFeed CMO stepping down, a look at today's top news

News:

Melt In A Minute | Twitter Invests in ShareChat, Paytm To Bet On Content and Short Videos & More

From Twitter investing in a vernacular chat app to former Netflix executive Simran Sethi joining ABC Entertainment, a look at today's top news

News:

Melt In A Minute | Nestle India Delivered 10.5% Volume Growth In The June Quarter & More

From Nestle India recording 10.5 per cent volume growth in the June quarter to Dentsu Webchutney's Sidharth Rao releasing his first book, a look at today's top news

Marketing:

Creative Picks | EP 114 | Lego, Ikea & Starbucks

Madhuwanti Saha reviews marketing campaigns by Lego, Ikea & Starbucks