Marketing:

Creative Picks | EP 154 | FBB, East Japan Railway & Jexer and Banana Republic.

Ritwika Gupta, February 3, 2020

Ritwika Gupta reviews marketing campaigns by FBB, East Japan Railway & Jexer and Banana Republic.

From FBB’s #wearyourpatriotism activation for Republic Day to Banana Republic’s marketing campaign, “Color-Full” for Black History Month, here are the activations that caught Ritwika Gupta’s interest this week.

Marketing Activations Of The Week:

1.FBB
#WearYourPatriotism
Agency: Nishtasha Digital Media
https://www.youtube.com/watch?v=tyTI1LoJQMs 

 2.East Japan Railway & Jexer
‘Train’ing app
Agency: McCann Health
https://www.youtube.com/watch?v=WukOdtgYaPk  

3.Banana Republic
Color-Full
https://www.youtube.com/watch?v=VfLFt3pKBLU 

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