From Paperboat’s first IGTV ad to Netflix India’s witty marketing gimmick and L’Occitane’s new experiential store, Ritwika Gupta analyses her favourite marketing campaigns of the week. Watch the full episode here:
Marketing Campaigns of the week:
Paperboat
Paper Boat – Confessions by Siblings
Netflix India
Netflix India – Omnipresent
L’OCCITANE en Provence
L’OCCITANE en Provence – New Concept Shop