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Melt In A Minute | Facebook Releases New Holiday Marketing Tools, Singapore To Ban Fizzy Drink Ads & MORE

Ritwika Gupta, October 11, 2019

From Pond’s Men roping in Siddhant Chaturvedi as new brand ambassador to Facebook releasing new holiday marketing tools, here are the top stories of the day:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.

Top News Of The Day:

1. Facebook Releases New Holiday Marketing Tools
With the holiday season approaching, Facebook has released new tools to assist businesses with their holiday marketing efforts. This includes customizable story templates, an ‘instant reply’ tool which lets businesses automatically respond to messages and a ‘saved reply’ feature which allows business owners to answer common questions with pre-written responses.

2. TripAdvisor Launches ‘TripAdvisor Connect’
TripAdvisor has launched ‘TripAdvisor Connect’, a data offering for advertisers to reach custom audiences. This will help advertisers leverage multi-media creative solutions and target audiences engaged with the brand on channels like Facebook and Instagram.

3. Singapore To Ban Fizzy Drink Advertisements
Singapore will ban advertisements of sugary beverages in order to curb consumption of sugar in the city. As per The Straits Times, this will impact advertising for soft drinks including energy drinks, malted drinks, juices, yoghurt drinks and more. 

4. Frito-Lay Appoints Rachel Ferdinando As CMO
Frito-Lay has appointed Rachel Ferdinando as the new CMO. She previously spearheaded the brand’s marketing efforts and partnership portfolio in North America.

5. Pond’s Men Signs Siddhant Chaturvedi as Brand Ambassador
Pond’s Men has roped in Siddhant Chaturvedi of ‘Gully Boy’ fame as the new brand ambassador. He will be seen in the brand’s #SceneChangeKar campaign.

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