This week, we are plugging in to the gaming world. Long believed to be a tertiary option for marketers, the global gaming industry today is valued by research firms at over $300 billion – that’s greater than the global film, music and American sports industries combined! Naturally, the size dictates that the industry can’t be ignored by brands and marketers. To know more, we are in conversation with Fernando Machado, Chief Marketing Officer of Activision Blizzard, the global gaming company acquired by Microsoft. What are the opportunities and why should brands care? Let’s find out as we get ready to melt with Fernando Machado.