At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
- Wieden+Kennedy appoints Santosh Padhi as CCO
Wieden+Kennedy announced the hiring of Santosh “Paddy” Padhi, as Chief Creative Officer for India. Padhi is tasked to build a leadership, talent, and client roster for the expanded India shop, including an office in Mumbai.
- Instagram merges Feed Video and IGTV
IGTV, the long format video destination hub, is being discontinued and Instagram videos will be categorised into one format called Feed Video. More investment is planned for Reels.
- Adani Media Ventures buys into Quintillion Biz Media
Quint Digital Media Limited has entered into a binding term sheet with the Adani Group where the latter will acquire a minority stake in Quintillion Business Media Private Limited (“QBM”). Quintillion and Bloomberg, the JV that owned BoombergQuint.com, announced parting ways earlier today.
- Ashneer Grover resigns from BharatPe board
Grover resign as the Managing Director of BharatPe and as the Director of the Board. Grover will continue as the single largest individual shareholder of the company.
- Bharti AXA Life Insurance brings in Vidya Balan
Bharti AXA Life Insurance has roped in actor Vidya Balan as its brand ambassador. In a press release, the company says that Balan will help deepen the narrative of #DoTheSmartThing championed by the brand.
