At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. PepsiCo Files Trademark Violation Case Against Parle Agro
PepsiCo has filed a trademark violation case against Parle Agro over the use of ‘For the Bold’ tagline for its beverage B Fizz. ‘For the Bold’ is a registered trademark for the Doritos nacho chips brand globally, the US beverage and packaged food multinational argued in its petition filed in the Delhi High Court. As per The Economic Times, the court has ordered Parle Agro to file a written response within a month and fixed the next date of hearing on 17 July 2021.
2. Nivea India Appoints Ajay Simha as Marketing Director
Nivea India has appointed Ajay Simha as marketing director. Prior to this, he was responsible for the Nivea body care and cleansing and baby care portfolio across Middle East and North Africa. In his new role, Simha will be responsible for enhancing Nivea’s brand presence and equity in the country, according to The Economic Times.
3. Google Bags LVMH Deal
Google has bagged a deal to provide French luxury goods powerhouse LVMH with cloud-based artificial intelligence solutions to personalize experiences for customers and foster long-term growth. Google will also work with LVMH’s individual brands, to enhance demand forecasting and inventory and help them better recommend targeted products to clients, as per livemint. The contract, which will run for at least five years, will also include training by Google Cloud to LVMH’s staff.
4. Havas Group India Appoints Anjali Gupte as CFO
Havas Group India has appointed Anjali Gupte as Chief Financial Officer. She will be based in Mumbai and will report to Rana Barua, CEO, Havas Group India and also to the APAC Group CFO, Brice Pinoncely. Prior to Grey, Anjali worked at Thomson Reuters for 17 years in the financial risk division.
5. Luminous Power Tech Appoints Wavemaker as Media Partner
Luminous Power Technologies has appointed Wavemaker India as its integrated media partner for all categories across Inverters, Batteries, Solar and Home Electricals. Wavemaker India will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content. As reported by The Economic Times, Wavemaker India won the account post a comprehensive multi-agency pitch.
