Top News:
1. Delhi HC on competitive advertising
The Delhi High Court has said an advertiser cannot disparage or defame the competitor’s goods for a comparative advertisement, say media reports. The bench emphasized that ‘there was a line that advertisers cannot cross’.
2. HCLTech launches new brand positioning
HCL Technologies (HCLTech) has launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging Progress that reflects its commitment to clients, its people, communities and the planet.
3. Universal Music India acquires majority stake in TM Ventures
Universal Music India (UMI) has acquired a majority stake in TM Ventures. UMI and TM Ventures will work across its talent management, entertainment consultancy and live/events businesses.
4. Redseer: E-Comm nets Rs 24.5K crores in festive sales
E-commerce platforms clocked in a sale of Rs 24.5 thousand crore in the four days of festive sale, as per a report by Redseer. The first four days contributed to 60% of the projected GMV for festival sales.
5. Meta Study on online shoppers during Diwali
93% of Diwali shoppers are likely to try a new brand in the holiday season, and 80% of Diwali shoppers now discover new brands or products online, as per Meta’s Diwali Seasonal Moment 2021 report by YouGov, a Meta-commissioned study.