At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Today:
1. Kent RO Withdraws Ads Claiming Protection From Covid
Kent RO has withdrawn allegedly misleading advertisements featuring actress Hema Malini which claimed that its water purifier systems disinfected Covid-19 virus from daily personal use items and fruit and vegetables. According to The Economic Times, the Advertising Standards Council of India (ASCI) had issued a notice to Kent RO to substantiate its claims. However, instead of trying to substantiate the serious claims made in their advertisements, Kent RO has decided to withdraw their ads.
2. Jio and RF ESA Bag Title Rights For Women’s T20 Challenge
Jio and Reliance Foundation Education and Sports For All (RF ESA) have bagged the title rights for the upcoming Women’s T20 Challenge. As reported by campaign India, the tournament is an extension of the Indian Premier League (IPL). It will be played at Sharjah between three franchises led by Harmanpreet Kaur, Smriti Mandhana and Mithali Raj, starting from 4 November 2020.
3. Twitter India Launches ArtHouse
Twitter India has launched ArtHouse, a creative suite of services to assist brands in creating and optimising Twitter-first content. ArtHouse is a fully integrated service consisting of experts who understand the platform, its audience, possibilities and what works best for them – whether it’s a video ad or a larger campaign. As noted by The Economic Times, the team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.
4. Tata Water Plus Appoints Tilt Brand Solutions To Manage Strategy & Creative
Tata Water Plus has appointed brand and communication consultancy, Tilt Brand Solutions to strengthen its foothold in the country, as mentioned by exchange4media. A full-service mandate, the consultancy will drive and manage strategy and creative both online and offline.
5. Bloomberg Media Appoints Jaya Chaudhury as Head of Media Sales
Bloomberg Media has appointed Jaya Chaudhry as head of media sales. In her new role, Chaudhry will handle strategy, sales and custom solutions for key Bloomberg Media offerings in India including digital, TV, print and events. She will be based out of the New Delhi office.
