At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1.Dentsu India Appoints Ajay Gahlaut as Group CCO
Dentsu India has appointed Ajay Gahlaut as Group Chief Creative Officer. Ajay will be responsible for accelerating dentsu India’s creative businesses under one optimised service line. He will report to Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India.
2. Apple Allows Some Apps to Bypass App Store Fees
Apple has agreed to allow media apps, including newspapers and streaming services, to add external payments links to avoid paying Apple a 30% cut of the purchases made through the App Store, amid growing scrutiny of its practices. As per livemint, the change will only apply to developers of ‘reader’ apps such as Netflix, Spotify and newspaper firms. These companies will get to bypass Apple’s in-app payments system by sharing a link to their website with App Store users who sign up for a subscription.
3. Thums Up Partners with ICC
Thums Up has partnered with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner for the T20 World Cup. The brand will be coming up with a series of video campaigns, as part of its #PalatDe campaign. According to The Economic Times, Thums Up aims to showcase the journeys of Jasprit Bumrah and Mohammed Siraj in the videos.
4. Siddhesh Maldikar has joined Zee TV as Director-Marketing
Siddhesh Maldikar has joined Zee TV as Director-Marketing. He joins from Sony Pictures Networks India where he was Senior Manager, Marketing. As per exchange4media, he also worked with Hindustan Unilever Ltd (HUL) as Senior Brand Executive, Magnum Ice Creams.
5. The Ad Club Elects Partha Sinha
The Advertising Club has announced the Managing Committee for the financial year 2021-2022, at its 67th Annual General Meeting. As reported by exchange4media, Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been elected as President of the body. The group has appointed Rana Barua, Group CEO, Havas Group India, as Vice President and Shashi Sinha, CEO IPG Mediabrands India, as Secretary.
