Top News:

1. Twitter introduces Tweet Tiles
Tweet Tiles is a new post format that would enable developers to attach customisable formats to the Tweet experience and make the content engaging by making it more dynamic and visual. The feature is being tested with a select group of users on iOS and the web.

2. Springfit Mattress, Fastrack get new brand ambassadors
Springfit Mattress has roped in actress Kareena Kapoor as its brand ambassador, who will soon feature in a series of 360-degree campaigns. Meanwhile, Fastrack has roped in actor Sanya Malhotra with the launch of a new campaign for Fastrack Reflex Play+.

3. Former Ecosys OOH founders launch new agency, Osmo
Former Ecosys OOH Founding Partners Nipun Arora, Hardik Kapdi & Mangesh Shinde launched Osmo, a location-based advertising ecosystem.The agency aims to deliver experiences which dive beyond ROI and move the consumers to take action.

4. Ind VS Pak: 13 million concurrent users on Disney+ Hotstar
Sunday’s nail-biting clash between arch-rivals India and Pakistan attracted 13 million concurrent users on Disney+ Hotstar. The ICC Cricket World Cup semi-final game between India and New Zealand holds the record, with 25.3 million users tuning in.

5. Instagram shares info on desktop messaging
In a new blog post, engineers at Meta explained the approach taken towards developing Instagram messaging on desktop, learnings from desktop users, and experimentation involved to ship the product