At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Mark Zuckerberg Loses $7 billion after Global Outage
Facebook CEO Mark Zuckerberg lost nearly USD $7 billion in a few hours after Facebook, WhatsApp and Instagram suffered a major global outage yesterday. According to Zee News, a number of companies pulled advertising from Facebook Inc.’s network and Zuckerberg also slipped to the 5th spot in the billionaires’ list after the company’s stocks plunged due to the six-hour outage.
2. Dentsu International Names Narayan Devanathan as CCO, India
Dentsu International has named Narayan Devanathan as Chief Client Officer for India. Most recently, Narayan was CEO, dentsu Solutions, President, Strategy & Integration, dentsu India, as well as APAC Lead for Strategy & Consulting, dentsu Creative. As per afaqs, Narayan will report to Peter Huijboom, Global CEO Media and Global Clients and interim Co-CEO for India.
3. Sony Music Entertainment Appoints Prerna Suri as VP, Comms, Asia & Middle East
Sony Music Entertainment has appointed Prerna Suri as its VP for comms in Asia and the Middle East. Suri will be reporting to Sony Music’s president for corporate strategy in Asia and the Middle East; who is based out of New York. As noted by marketing interactive, she joins from Cisco where she was head of communications Southeast Asia.
4. Madison Digital Bags AVoD Mandate for ZEE5
Madison Digital has won the Advertising based Video on Demand (AVoD) mandate for ZEE5. As reported by exchange4media, the account was won in a multi-agency pitch. The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function.
5. Lendingkart Appoints Ram Deshpande as SVP and Head of Marketing
Lendingkart has appointed Ram Deshpande as the new senior vice president and head of marketing. Prior to this, Deshpande was leading digital services for Samsung India at Cheil Worldwide. According to campaign India, he will report to Harshvardhan Lunia, CEO and co-founder, Lendingkart. As part of his new role, he will drive brand-building activities across traditional and digital marketing communications for Lendingkart.
