Top News:

1. Reports: Disney Star to launch “Starverse”
Reports state that Disney is gearing up to launch its metaverse platform Starverse in India. The application has been readied for rollout after months of testing, and should go live around IPL23.

2. Instagram: Equal attention on photos, not just Reels
According to media reports, Instagram’s objective for the year is to maintain a balance between photos and videos, and not completely keep videos as the centre of attention, and base ranking, algorithm, and product feature revolving around that.

3. Pinterest partners with Condé Nast Entertainment
Pinterest and Condé Nast Entertainment (CNE) announced a global content partnership with two of its iconic brands, Vogue and Architectural Digest. As part of the deal, Vogue and Architectural Digest will produce over 160 exclusive videos.

4. Vivek Das joins FoxyMoron as CEO
Zoo Media’s flagship, full funnel creative and performance digital agency FoxyMoron has appointed Vivek Das as its CEO. Vivek brings with him two decades of experience building digital businesses at scale.

5. Nutella signs Ranveer; Myntra gets Ranbir
Nutella, the hazelnut cocoa spread brand of Ferrero, has signed actor Ranveer Singh as its brand endorser for the Indian market. Meanwhile, Myntra announced the appointment of actor Ranbir Kapoor as its brand ambassador, focusing on men’s fashion wear.