Media:

Nick Lanzafame on Recoding Culture at #zeemelt 2017–ViewClickShare

melt, May 19, 2017

The digital world has changed the way we consume, and share media. At ZeeMelt 2017, in this session with Nick Lanzafame (Director of Strategic Insights & Data Standards at BuzzFeed), we take a look at the role culture plays in creating premium content.

What’s the next big trend in media? Is it a new platform, peaking viewership, better consumer experience or more strategic advertising? Is digital growing while other mediums are dying? Is Big Data the next big thing or smart glasses, driverless cars, virtual reality or the good old TV? We investigated in ViewClickShare at ZEE MELT:2017.

 

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.