Zee ushers in its 25th year with its competitors, and Punit Goenka talks about a new focus area (Live Entertainment) for Zee. Mindshare India celebrates 20 years, while FCB India’s Carter Murray is also in town. Comments on Khadim’s “The Sole Of India” campaign, and why we’re thinking about burgers and cheese. So, push play and Get Ready To Melt with Anant Rangaswami!