Books
Articles in Books
December 13, 2017
Advertising:
Book Review: The Indestructible Brand – Crisis Management In The Age Of Social Media
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul
August 7, 2017
Research:
Point Of View: The Other Sides Of The Marketer
Question: Name five books that you recommend to marketers and CEOs. Answer: CEOs and CMOs come with rich experiences, which not only set them a class apart, but also hold them and their brands in good stead. However, in today’s world, unlearning is as important as learning. And therefore, it is key for them to be refreshed with the new realities and opportunities. I would, therefore, recommend these 5 books with each bringing a unique but key learning.
August 7, 2017
Marketing:
Book Review: Patanjalize Your Brand
Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.
August 5, 2017
Marketing:
Book Review: Unlock The Real Power Of Ideation
Former Chairman of Ogilvy One, R. Sridhar’s book Unlock The Real Power of Ideation, gives an insight into ideation related discussions between a consultant and his client.