June 5, 2019
June 5, 2019
News:
From former Havas CEO Nirmalya Sen launching his new venture to Instagram letting brands turn influencer posts into ads, here are the top stories of the day!
April 1, 2019
April 1, 2019
Advertising:
Burger King, Instagram and L'Oreal Paris are our favourite marketing campaigns of the week!
August 7, 2017
August 7, 2017
Research:
Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found:
