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Media:

Melt TV | Episode 257 | Sam Balsara Explains Why “Indian AdEx Has Hit A Speed Breaker” & More

"Advertisers should focus on volume growth, not just profit growth."

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

Media:

Melt TV | Episode 157 | Sam Balsara

The report estimates that India will continue to be the fastest-growing advertising market in the world, while Global AdEx is estimated to grow at 11%.

News:

Melt Update|5 Jan | Sebamed India Appoints Jaydeep Shah as VP & Chief Marketing Head & MORE

In other news, Zee Entertainment Enterprises has appointed Amrit Thomas as its chief data officer.

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

News:

Melt In A Minute | Reliance Jio GigaFiber To Roll Out From Sept 5, Snapchat Sets Up Its First India Office & More

From Reliance rolling out Jio GigaFiber from September 5 to the appointment of Ranjit Raina as CEO of Geometry Encompass, a look at today's top news