September 15, 2023
September 15, 2023
Marketing:
"The purpose of the campaign is to get more girls engaged with football, and Rexona is the brand that's best placed to do that."
September 15, 2023
September 15, 2023
Marketing:
"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."
September 2, 2023
September 2, 2023
Marketing:
"Marketers typically have relied only on audio and video. Not the other senses. That is a missed opportunity."
August 25, 2023
August 25, 2023
Marketing:
"Our users have evolved from being conversant to being extremely comfortable with online fashion."
August 18, 2023
August 18, 2023
Research:
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
August 12, 2023
August 12, 2023
Research:
"The fundamental story is that local brands are making a resurgence."
August 4, 2023
August 4, 2023
Marketing:
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 21, 2023
July 21, 2023
Marketing:
"We are focused on Indian consumers for now. You can never take your consumers for granted."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
