June 1, 2024
June 1, 2024
Advertising:
Awards. Elephants. And the Master Blaster as the Master Of Creativity.
May 28, 2024
May 28, 2024
Advertising:
89 Blue Elephants, 7 Purple Elephants awarded + Sachin Tendulkar honoured with the Master Of Creativity award
November 4, 2023
November 4, 2023
Marketing:
"Premiumisation will grow since disposable income is increasing, penetration is growing, and consumer awareness is improving."
September 30, 2023
September 30, 2023
Advertising:
"Nothing changes. I'm just handing over the captaincy, and I will continue playing."
August 4, 2023
August 4, 2023
Marketing:
"Consumers don't know what they don't know. You have to identify unarticulated consumer needs."
August 4, 2023
August 4, 2023
Marketing:
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
July 15, 2023
July 15, 2023
Research:
"The key is to be consistent within the brand, but differentiated from other brands."
June 30, 2023
June 30, 2023
Advertising:
"India is now perceived as a global creative superpower."
June 10, 2023
June 10, 2023
Advertising:
"Working in jingles and advertising sharpened my instincts," says AR Rahman, winner of the Master Of Creativity award.
November 4, 2022
November 4, 2022
Marketing:
“We are advertising to an attention-swamped audience.”
