Ogilvy India
Articles in Ogilvy India
September 30, 2021
Advertising:
Melt TV | Episode 136 | The “Good Luck Girls” TVC
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
September 22, 2021
Marketing:
Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks
Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.
September 4, 2021
Marketing:
Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk
Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.
August 21, 2021
Advertising:
Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey
"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."
July 17, 2021
Marketing:
Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign
Repositioning brand Thums Up and making the most of an Olympic opportunity.
July 14, 2021
Advertising:
Creative Picks | 14 July | Apple, Thums Up, Rin
This week, Ritwika Gupta reviews ads by Apple, Thums Up and Rin.
July 3, 2021
Advertising:
Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions
Hear from Carter Murray (CEO, FCB Worldwide), Alex Grieve (CCO, AMV BBDO) and watch Grand Prix winning work.
June 26, 2021
Advertising:
Melt TV | Episode 123 | Highlights From #KCA21
Hear from the big winners from the Kyoorius Creative Awards 2021.
April 5, 2021
Advertising:
Creative Picks | 5 Apr | Apple, Mother Dairy, Doctor Dreams
This week, Ritwika Gupta reviews ads by Apple, Mother Dairy and Doctor Dreams.
March 6, 2021
Advertising:
Melt TV | Episode 108 | Carter Murray
"Today's polarising times need agencies to deliver responsible creative ideas that can foster unity."