Ogilvy India

Articles in Ogilvy India

Advertising:

Melt TV | Episode 136 | The “Good Luck Girls” TVC

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.

Marketing:

Melt TV | Episode 135 | Mark Schaefer + Sue Unerman + Creative Picks

Understanding consumer rebellions, the speed of change and deep diving into the new #GoodLuckGirls TVC by Cadbury Dairy Milk India.

Marketing:

Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk

Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.

Advertising:

Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey

"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."

Marketing:

Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign

Repositioning brand Thums Up and making the most of an Olympic opportunity.

Advertising:

Creative Picks | 14 July | Apple, Thums Up, Rin

This week, Ritwika Gupta reviews ads by Apple, Thums Up and Rin.

Advertising:

Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions

Hear from Carter Murray (CEO, FCB Worldwide), Alex Grieve (CCO, AMV BBDO) and watch Grand Prix winning work.

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.

Advertising:

Creative Picks | 5 Apr | Apple, Mother Dairy, Doctor Dreams

This week, Ritwika Gupta reviews ads by Apple, Mother Dairy and Doctor Dreams.

Advertising:

Melt TV | Episode 108 | Carter Murray

"Today's polarising times need agencies to deliver responsible creative ideas that can foster unity."